In the past decade, the airlines and travel industries were both faced with a major market disruption caused by online flight booking sites. Online flight booking sites are the perfect place for a net savvy consumer to compare multiple flights and travel itineraries, but the market has become diluted and flooded with dozens if not hundreds of extremely similar booking and comparison search engines. This increases consumer confusion and inhibits the individual success of each flight booking site.
To remain competitive, flight booking sites need to move beyond pricing and focus on offering a smoother transactional experience with features that cannot be found on other sites. Olerti bring solution that can be a major marketing boon to any flight booking site.
Olerti's solution operates simply: consumers are able to set the price they desire and receive an alert when a fare hits this price. They can then directly log in and quickly make their purchase. This is beneficial in three important ways: it gives the consumer exactly what they wanted, it reminds the consumer that the service is there and it increases the sense of urgency.
Through Olerti, companies can sell more tickets by giving customers a final push to buy. This can occur even if the consumer has already abandoned their search for a trip; the price tag will remain in action until it is hit.
Today, many flight booking sites conduct extensive tests to determine the correct price points that consumers desire. Olerti can also reduce the amount of testing that a flight booking site needs to do by instead asking consumers directly what price they are prepared to purchase at.
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