There are few industries as competitive as the world of automotive and used car sales. Consumers are already primed to go after the lowest possible prices and there are dozens of dealerships serving each major city. To differentiate themselves, automotive dealerships need to use aggressive sales and customer acquisition techniques. Half the battle is getting the consumer on the line and in the door.
Olerti offers a simple solution for client indecisiveness and consumer comparison shopping. When prospective vehicle buyers enter into a site where Olerti widget is placed, they are able to set the rates and prices they are interested at purchasing vehicles at. At authorized dealerships, they may seek low interest rates. At used car dealerships, they may seek better retail prices.
Either way, consumers who are shopping around will then be alerted when the price or interest rates drop. This will give a dealership higher visibility to the consumer; dealerships will be able to prompt consumers into immediate action.
Furthermore, through the use of Olerti's data capture, dealerships will be able to see the rates and price points that are truly desired by consumers. This will make it much easier for dealerships to price their vehicles and to construct discounts and deals.
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