Mortgage companies face many challenges today that have been intensified by fierce online competition, fluctuations in the real estate market and the economy overall. Companies seeking to separate themselves from their competitors will need to learn to take advantage of new technologies. Olerti, a fully-featured consumer price alert application, is an innovative new technology that can give these companies an edge.
Mortgage companies can combat many of their major consumer acquisition issues through Tag the Price's alert system. Through Tag the Price, consumers can set rate alerts; once their rate is met, they will be sent an alert and can then log in to complete their mortgage application.
Olerti gives the consumer a feeling of control. The consumer decides at what price a mortgage would be worthwhile to them and then is told exactly when this condition is met. Furthermore, by allowing consumers to set the rates that they would truly be interested in, you lessen the chances of contact by consumers who are not interested in your current rates.
Olerti also gives mortgage companies the increased ability to leverage rate changes in a timely fashion. A mortgage rate may shift downward for as little as a day. By alerting your consumers to this rate change, you can secure them while the rates are still in effect. Consumers can also easily become inundated with information from dozens of lenders; by sending your consumer an alert when you have the rate they want, you separate yourself from the pack.
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