The eCommerce industry in the United States has been growing exceptionally quickly but smaller retailers are finding themselves under pressure to compete with large marketplaces and big box companies that now have online functionality. Online companies are growing in favor as consumers find themselves increasingly comfortable with making purchases online--it is a multi-billion dollar industry that grows larger every passing year.
Olerti offers a comprehensive solution to all four major problems: unexpected costs, browsing, competitive pricing and overall pricing. With Olerti's widget, the consumer is allowed to set the price they desire rather than simply abandoning their cart. The eCommerce store is then able to preserve their relationship with the consumer and continue reaching out to them.
Consumers who encounter unexpected costs can tag the price they desire and later get an alert when they reach it. Likewise, consumers that are just browsing can display the price point at which stage they would become serious about purchasing, and thus the company can facilitate a sale that may have never previously existed.
Net savvy consumers that want to get a deal will like the ability to tag a price and may hesitate before moving to a competitor with a better deal for that reason. Finally, consumers that experience sticker shock at the total will be able to show how much they expected their items to cost and may be able to come back at a later date.
Overall, Olerti offers a solution that greatly reduces the potential for complete shopping cart abandonment by serving as a lifeline straight to the consumer. The company does not lose its grasp on the consumer and can still reach out to them.
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